Founder and managing director of the Merlin business, George has worked in the insurance sector for several years. With his friendly, entrepreneurial and energetic approach to broking, he’s been described as a ‘breath of fresh air’ to a sector often seen as relatively conservative and staid. 

 

By seeking innovative and pro-active solutions to client challenges, George prides himself on delivering a first-class service to clients large and small across several sectors, particularly in construction and real estate. 

 

George is heavily involved in numerous industry organisations such as Propski, the Cannes Cannes express (the annual train journey to MIPIM) and the Worshipful Company of Constructors. An avid networker and keen learner, George is also regularly seen at many industry events across London and the UK and came second in the 2025 BIBA young broker of the year awards.